7 Comments
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Mate Caste's avatar

Loved this! These ideas are like an extension of the concepts of the extended alienation and the false necessities that Marcuse talks about!

Kaylene Emery's avatar

Blessings and appreciation from Sydney Australia.

Skeptical Sociopath's avatar

Great piece! Btw Masha - here is something I am doing to try and fight back against corporate greed, while also trying to help consumers become smarter shoppers by seeing what items actually last. https://substack.com/@skepticalsociopath/note/c-300991683?r=wxwe9

Manichaeus's avatar

I need to read him again

Jack Bryan's avatar

Excellent summary. Adding Barthes to my list of media theorists who are as relevant and helpful today as ever

Mamunuru Shankar's avatar

Very nice essay on advertising and what it communicates in reality. Mr. Santosh Desai, who himself is a great writer, mentioned that he was influenced by the book "Mythologies". This book is on my wish list. I have to read it.

Thanks for the Essay.

Jeff Turner's avatar

Brilliant - I read Barthes at university - he’s as relevant today as when these essays came out