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Clarity & Spectacle's avatar

This was a good essay on a great man and the way society and government can enforce conformity and complicity. But I do have to call you on the use of the phrase "virtue signalling". It is a phrase whose popular usage has robbed it of any neutral meaning.

In the last decade, at least, the phrase "virtue signaling" has been used as a way to call the public actions of the political left inauthentic. Driving a hybrid car that looks different than a gas-only car was declared "virtue signalling", but mounting an American flag to your car's antenna was not. Both, I would argue, can mean something positive, but only the latter, the addition of a flag, is purely signal. A person could drive a Prius hybrid instead of a reasonably efficient Corolla hybrid because the Prius is more spacious, has a hatchback, and is more efficient. They could also be driving it because their uncle handed it down to them when they bought a pickup truck.

And then there is vice-signalling, such as "rolling coal" by messing with a truck's fuel mix and/or removing emission filters. Rolling coal onto a Prius is considered funny and bold, kind of like burning a cross on your black neighbor's lawn. There are those that find vice-signalling authentic and virtue-signalling inauthentic, and vice-versa. Rolling coal, like the American flag on the antenna, is 100% signalling.

Enlisting in the Marines is like driving the Prius. It can be virtue signalling, but it may also be motivated by both positive and neutral non-signalling objectives.

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